Why ULTRASONE Currently Has No Distributor in the United States
The United States has long been known as the land of unlimited opportunities. This perception has existed for as long as I have been in the business—and it is shared by many people who have tried to sell or distribute our products there.
Yet at the moment, ULTRASONE does not have a distributor in the United States.
Why is that?
A Cultural Difference in Business Communication
At its core, the issue comes down to a characteristic often found in American business culture—one that I personally find difficult to embrace:
Exaggeration.
In my experience, American partners—particularly in sales, marketing, or negotiations—tend to communicate in a much more enthusiastic and emotionally charged way than business partners in Germany or Central Europe.
This style is deeply rooted in U.S. business culture, which places strong emphasis on persuasion, optimism, and motivational language.
Typical examples of this type of rhetoric include statements such as:
“This is a once-in-a-lifetime opportunity.”
“It’s a game-changer.”
“You’d be crazy not to take this deal.”
“We’re talking massive growth potential.”
“Everyone is jumping on this.”
“Unbelievable value at this price.”
“Guaranteed to blow your mind.”
“The best you’ll find anywhere.”
“We’re revolutionizing the industry.”
These expressions do not necessarily mean that an offer is dishonest. In many cases, they are simply part of the American pitching culture, where enthusiasm is used as a primary tool for persuasion.
However, when someone repeatedly promises that containers full of headphones will be sold, experience has taught us that reality often looks quite different.
A Strategic Focus on Other Markets
Over the years, this pattern has become increasingly common in our discussions with potential partners in the United States.
At the same time, ULTRASONE has received extremely positive feedback from markets across Asia, where business discussions often align more closely with our expectations in terms of reliability and long-term partnerships.
Given this situation, we have decided not to invest time in pursuing U.S. distribution opportunities at the moment.
Perhaps that will change in the future—but for now, our focus lies elsewhere.
My Perspective
Over the years, I have met many enthusiastic American partners. Almost all of them used the same phrases and made the same promises—yet very few were able to deliver on them.
That makes it difficult, because the enthusiasm for our products is often genuine.
The real challenge is drawing the line between those who truly understand the business and those who simply deliver impressive speeches. Identifying that difference requires experience—especially when almost every conversation includes claims of knowing major industry stars or promises of making the brand “as big as Apple.”
So for now, the answer is simple:
Thank you—but no thank you, America.
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