Many promotional emails land in our inboxes, but some still manage to catch our attention.
Meze is offering Black Friday deals, and there are indeed attractive discounts on their products. But why?
Because everyone else is doing it? Because otherwise no one would buy? Because companies want to boost their year-end sales? Because they want to give customers a treat? Or because they want to help with choosing Christmas gifts?
Meze is just one randomly selected example. In reality, almost every manufacturer and retailer announces particularly great offers during this time. Whether it’s Sony, Sennheiser, Beyerdynamic, Audio-Technica, Sonos, or Focal—every company wants to clear out its inventory before Christmas, and customers can indeed find attractive deals.
But be sure of one thing: no company does something that does not make business sense. So you still have to consider how quickly and how strongly you give in to advertising—and what percentage discount becomes the point where you simply can’t resist.
And since this is such a fitting moment, here—almost as a side note—is an offer from ULTRASONE. It does not apply to Black Friday or Black Week, but rather until Christmas. And it applies to those who read carefully and are willing to engage.
Anyone who purchases a luxury headphone from us online for €2,000 or more before Christmas and writes in the comments section (bottom left during checkout) that they would like an additional gift will receive a Signature PURE as well.
Anyone who purchases a Signature PURE from our online store before Christmas will also receive a 4-meter extension cable as an additional gift. Starting now. No big announcement—just our best wishes.
But be quick—there are not unlimited quantities available! 🎧
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