How many models are enough for a website? Is Meze a good example?

Don’t forget:

With the note that we could give something for Christmas, when ordering a headphone starting at 2,000 euros, a Signature X with lots of accessories is included as a gift.

And the Signature PURE is sold out.

However, for every Signature X ordered online, we will now include an extension cable as an additional bonus.

The number of photo models a company needs for its website depends on several factors, including the desired brand identity, target audience, and the visual concept planned for the website.

If the brand wants to appeal to a broad audience, 3–5 models of different ages, genders, skin tones, and styles may make sense in order to show diversity and encourage identification. For a more focused target group (for example young tech enthusiasts or athletes), 1–3 models may be sufficient if they clearly represent that specific audience.

If the company offers different product lines (for example in-ear, over-ear, or sports headphones), each product category should ideally be presented by at least one person. In this case as well, 3–5 models would be a good number.

Different usage contexts—such as sports, work, leisure, or travel—can also be represented by different people. For a smaller website, 2–4 models may be sufficient to cover the most important scenarios.

A single model can also be styled differently for multiple scenarios, which reduces the number of people needed.

The use of stock photos or animated illustrations could also be an alternative to reduce the number of photo models.

Meze handles this very efficiently by featuring not only a few models on their homepage but also team members and even the CEO. Well done!

My opinion on this:

I am a big fan of the possibilities offered by AI and Photoshop. But similar to many other things in life, the same rule applies to product and image photography:

Only what is real is truly beautiful.

We sell real, natural sound that is absolutely not electronically altered—so the images should also feature real models. And the amount of fun we had during yesterday’s shoot is something no Photoshop can provide.

Many thanks to Steffen Leiprecht from SL-Pictures and to our very friendly model Steffi!