Showtime in China and Japan. Our two brand-new Christmas surprises — Signature PURE WHITE and Signature FUSION Open Back — are finished and going on sale. The world premiere is taking place simultaneously in Tokyo at the POTAFES Festival and in Guangzhou at the Audio Show.
Not only the model from China is enjoying the legendary S-Logic sound, but also numerous visitors who are lining up at the booth to test and compare the new products. Alongside our headphones, Warwick Acoustics headphones are also being presented — and we love it when customers are able to compare.
The winter-white PURE WHITE plays a particularly special role: not only is it the only non-black Signature headphone from ULTRASONE, it is also the first headphone in its price class that can be operated in balanced mode as standard. Balanced audio for under 200 euros in the professional segment — who else can offer that?
I have already described many times what balanced audio means. Compared to unbalanced operation, it is a true sonic revelation. A technically identical headphone gains an entire class of sound quality when operated in balanced mode. Sharpness, localization, efficiency, and spatial imaging — already our core strengths — become even more pronounced.
Our photographer Steffen Leiprecht from SL-Pictures, who briefly listened to the new products yesterday during the handover — and who himself uses a Signature PURE professionally — was completely overwhelmed by the difference.
And the same will happen to everyone who tests and purchases the winter headphone. Of course, all other Signature models can do this as well and also come standard with the silver-plated high-end balanced cable, but until now this was not possible for under 200 euros.
A short organizational note:
The two new models will be available for pre-order in the shop shortly before Christmas and will begin shipping starting January 7, 2025.
My opinion on this:
I am very happy about the consistently positive feedback being reported to me live from both trade shows. Honestly, anything else would have shocked me. ULTRASONE is once again setting new benchmarks — and there is much more to come.
Music rules the world! 🎶
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